Living consciously
Why this is tiring before you even begin. The myth of perfect sustainability, information fatigue and all-or-nothing thinking.
Book
First edition · 2026
Goodbye Guilt
for perfectionists who have given up on being perfect.
A book about living more consciously, without the guilt that usually comes with the subject. There are no rules and no ideal behaviours to keep up with, but there is context, there are tools and there are questions to help you make your own choices, at your own pace.
€12
Buy the book
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What will change
Three things that change after you read it (I hope)
None of this happens overnight. That was never the idea.
You will stop starting your life over
Big promises last two weeks because they were designed for an ideal version of your life instead of the life you actually have.
You will learn to recognise what you already do
Waiting until the washing machine is full before you run it, wearing the same dress again, cooking at home because it is easier. You already do more than you think, and noticing it changes the weight you carry.
You will ask better questions
Conscious consumption is not knowing everything about everything. It is looking at a label, at a three-euro price tag or at the word “natural” and seeing what is not being said.
Who it is for
Do you think this book is for you?
I would rather you knew what to expect, so have a look and see whether this book is for you.
It is for you if:
- You have tried to change habits and given up after two weeks
- You are tired of the emergency tone and the endless lists
- You feel permanently behind on something nobody ever defined properly
- You want to spot where brands say “eco” without proving it
- You know convenience weighs on your decisions and you do not want to pretend otherwise
It is not for you if:
- You are looking for a to-do list to tick off
- You want to be told which brands to buy without thinking
- You expect technical data and carbon footprint calculations
- You need visible results in thirty days
- You want the pretty, minimal version of slow living
- You think one slip cancels out all the progress
Chapters
The 7 chapters
Written in chapters that may look like phases. You can stop whenever you want and come back when you can.
Awareness without guilt
What to do with the guilt when things do not go to plan. The stages of change, the relapses and what you already do well without noticing.
Green traps and conscious consumption in real life
How green talk arrived before the solutions. Reusable bags, coffee pods and “100% recyclable” packaging.
The invisible impact of everyday choices
What does a label say, and what does it hide? Where does your money go when you buy something?
Why slow living
Why real self-care is rarely “Instagrammable”, digital consumption and the pressure to optimise everything.
Where to start with slow living
Small habits that take weight off your routine, which areas to start with and what helps you stay consistent.
Conscious living is a practice, not a state
The difference between being sustainable and following through, and the one question that stays with you afterwards.
Preview
Read a page before you buy
An excerpt from Chapter 2.
What we already do well (and never notice)
Sustainability is often talked about as if it were always a carefully weighed, almost philosophical decision. But, as I said in the first chapter, many sustainable practices happen every day, quietly and without any fuss, such as:
- Borrowing clothes for an event, or wearing the same dress to another wedding;
- Choosing a simple product that works well, with no great marketing behind it;
- Cooking at home because it is easier;
- Waiting until the washing machine is full before you run it;
- Avoiding food waste because it is simply sensible.
None of this is activism, and in practice it is efficiency, pragmatism and using fewer resources, which is to say, it is sustainability.
What I mean is that sustainability is not always pretty, minimal or Instagrammable. Most of the time it is just common sense applied to real life.
(continues)
Who writes this
Hi, I am Joana
I’m a content creator and an innovation consultant. I write about sustainability, slow living, conscious consumption and the small choices that make everyday life simpler and more meaningful.
My path through design, innovation and social impact taught me to see change as a process made of small experiments, attempts and lessons learned. I don’t write as an expert. I write as someone walking the path and sharing what she finds along the way, and who believes that living more consciously doesn’t have to mean living perfectly.
Get to know me
Frequently asked questions
Before you buy
How do I get the book after buying?
After payment you get an email with the download link. The PDF goes straight to your inbox and you can start reading within minutes.
Is it a physical or a digital book?
It’s digital, in PDF. You can read it on your phone, tablet or computer, or print it if you prefer paper.
Do I have to read it in order?
No. The chapters were written as phases, so the order makes sense if you want to follow it, but each one works on its own. You can start with any of them, stop whenever you like and come back when you can.
How long does it take to read?
It depends a lot on how you read. Straight through, it is perhaps an afternoon, but I would say it works better with pauses along the way, so that there is room to think.
Will I end up with a to-do list to work through?
No. A book about living with less noise should not add noise to your week, and that is what the last chapter says. There are a few very simple exercises and some suggestions, but none of it is compulsory.
What is the difference between this book and the free 30 Tips checklist?
The checklist is a list of 30 concrete changes you can start today. This book is about the process of moving towards a more conscious way of living.
The checklist and the book actually go together, so you can buy the book and download the checklist. If you already have the checklist and want to understand more about slow living, the book is the next step.
Is there a guarantee?
I want you to be able to buy this book without any worry, so, and because I believe in what I made, you have a 15-day guarantee. If after that time you decide it is not for you, write to me and tell me why, and I will refund you.
Ready to start?
Goodbye Guilt
7 chapters, to help you live more consciously
€12
Secure payment · MB Way, card or PayPal · 15-day guarantee
Goodbye Guilt
€12
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Buy the book
Goodbye Guilt